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KDP Business

How to Create Amazon A+ Content for a Book

A+ Content can add structured images and text to eligible Amazon detail pages. Its job is to help an appropriate reader understand the book—not to overwhelm the page with slogans or claims. Start with current KDP eligibility and content rules, then build a small evidence-based module sequence.

Key takeaways

  • Confirm marketplace eligibility and current module rules.
  • Use A+ to answer buyer questions the cover and description cannot.
  • Keep claims, images, and comparisons accurate and permitted.
  • Preview every device layout and monitor approval.

Define what A+ Content should clarify

  • Who the book is for
  • What problem or experience it addresses
  • What is inside
  • How the format supports use
  • How related books differ
  • Why the author is relevant without inflated authority claims

Plan a short module story

  1. Opening

    State the audience and central value clearly.

  2. Inside

    Show representative features or a framework.

  3. Use

    Explain how the reader can apply or experience the book.

  4. Compare

    Differentiate related titles accurately when an eligible comparison module fits.

  5. Trust

    Add relevant author or series context.

Create legible, rights-cleared assets

Use original or licensed images and retain permission records. Keep important text out of images when it can be written as accessible module text, and make embedded text large enough for smaller screens.

Do not show content, endorsements, awards, or brand relationships you cannot substantiate.

Follow current content restrictions

  • Avoid unsupported superlatives and guarantees.
  • Do not include prohibited pricing, promotion, urgency, or contact language.
  • Keep reviews and endorsements within current rules.
  • Use accurate product comparisons.
  • Ensure claims match the book and detail-page metadata.

Build, preview, and submit

Select eligible ASINs, assemble approved module types, add required text and image keywords, and preview both desktop and mobile presentations. Submit early enough to allow moderation and revision.

Apply content only to editions for which every statement and image is accurate.

Review the live buyer experience

After approval, inspect the live detail page by marketplace and device. Check cropping, duplication, reading order, and whether the modules answer real buyer questions.

Revise when the book, series, brand, or platform rules change.

Common questions

Is A+ Content available for every book and marketplace?

Eligibility and availability vary. Check the current KDP A+ Content page and your account before planning assets.

Can A+ Content include customer reviews or prices?

Amazon applies specific restrictions to promotional, pricing, endorsement, and review content. Follow the current rules shown during creation.

Should A+ repeat the book description?

No. Use it to add visual explanation, interior context, author or series information, and distinctions that help the buyer decide.

Official sources and further reading

Platform policies and royalty terms can change. Check the current Amazon documentation before publishing.

Move from research to production

Create the nonfiction manuscript you plan to publish on KDP.

Give Draft Fast your reader, promise, and project details, then review an organized manuscript prepared for editing and publishing.

Create your KDP book